These days, physical tickets may be on their way out. Consider how many attendees will show up to your next event with a smartphone in hand. Chances are, it’ll be most — if not all — of them. That makes digital tickets a convenient option for both you and your attendees. Attendees can easily access their tickets from their phone, which saves you the hassle of mailing tickets or distributing them at will-call. Eventbrite’s ticketing options make it easy for event-goers to get a digital ticket and simple for you to scan it. Check out these 6 reasons why digital event tickets offer major perks for everyone.
1. Easier technology for the user
Let’s face it: Printing tickets can be a hassle. Not everyone — especially the younger crowd — has a printer at home, which can make printing physical tickets challenging. Digital ticketing trends eliminate this.
Instead of sending a printable ticket, email instructions on how an attendee can download their ticket and add it to a virtual wallet. Tech-savvy event-goers will appreciate this digital option, which allows them to access their ticket, no printing required. Since many of your attendees will order their tickets from their smartphone using paperless ticket booking, offering a virtual ticket creates a streamlined process and appeals to mobile users.
2. Tickets don’t get lost or left at home
Before digital tickets, event-goers’ biggest concern before the event was leaving their ticket at home. After all, if they showed up without a ticket in hand, then they’d miss their chance to attend the event. With a virtual ticket option, that worry is gone.
Instead of filling their pockets or purse with a wallet, phone, and ticket, event-goers can show up with just their smartphone in hand. Building digital wallets and virtual tickets into a smartphone means that your attendees will have less to bring along (and less to forget).
3. You save money and time
Digital tickets aren’t just more convenient for your attendees. They also help you cut down on costs, too. Consider the time and expenses associated with mailing physical tickets to every event-goer. You have to spend money to print the tickets themselves. Then, postage and envelopes cost extra. Beyond that, sending tickets requires your event staff to manually package and mail each ticket, which can be a time-consuming and labor-intensive process.
The occasional special event might call for physical tickets. For event-goers who want a physical keepsake from a memorable event, Eventbrite offers the option to create fully customized, printed tickets, which can complement virtual concert tickets. These printed tickets can feature your event logo, a QR code, and event details. However, for the majority of events, your attendees are looking for convenience, not a keepsake. In these cases, you want to offer a virtual ticket option that’s easily accessible from a smartphone — and offer other merch to increase revenue at your event.
4. Digital tickets are a green choice
Printing event tickets isn’t just costly — it also wastes plenty of paper. A lot of tickets are promptly tossed in the trash or, worse yet, left on the floor at your event. Less paper means less waste, making your event more environmentally friendly.
Easy and convenient digital tickets make your event more sustainable. Discover other ways to maximize sustainability at your next event.
5. Easy tracking and verification
Printed tickets are hard to track. When you’re using software like Eventbrite, you can easily keep track of ticketing data, which can help you better manage your event. The Eventbrite organizer app allows you to see in real time how many attendees have checked into your event. You can break down check-ins by the hour, day, month, and year to monitor ticket selling trends over time.
Live attendance tracking allows you to make smart decisions about your event and better manage traffic flow. Even more, easy-to-use ticket scanning options allow you to scan a QR code for secure check-in. Digital tickets deliver these convenient tracking and verification options, making them a smart choice over traditional paper tickets.
6. Streamlined entry
Long lines at the door are a frustrating welcome for event-goers. Speed up entry with digital tickets. Rather than handling paper tickets, you can quickly scan each attendee’s phone, and they’re instantly through the door. In addition to being efficient, digital tickets also cut down on hand-to-hand contact, which is an appealing safety measure today.
Eventbrite makes it easy to create, track, and sell tickets to your next event if you’re ready to switch to digital tickets. Learn how to use QR codes for events so that you can wow your attendees with the convenience of digital tickets and streamlined entry.