INDIO, CALIF.— As usual, the buzzy Coachella Valley Music & Arts Festival, which wrapped up its second weekend on Sunday, grabbed plenty of headlines—and sparked plenty of Instagram posts. From Kanye West’s Easter service and the festival’s first AR-equipped stage to Childish Gambino and Ariana Grande’s headlining sets (the latter complete with a surprise ‘NSync reunion), the festival’s roughly 250,000 attendees had plenty to keep them entertained at the Empire Polo Fields this year. 

But Coachella has grown well beyond its musical acts, of course. The weekends—which this year took place April 12 to 14 and April 19 to 21—consistently draw a who’s-who of celebrities and influencers to the desert each year, and big-name brands have certainly taken notice. More and more fashion, beauty, tech, and luxury brands continue to host colorful, attention-grabbing parties, lounges, activations, and hotel takeovers both on and off festival grounds. 

From a beauty-theme gas station to jetpack acrobatics to a hotel pool deck decorated with 1,000 watermelons, scroll down to see 31 creative ways brands generated buzz, pampered guests, and helped craft that perfect Instagram shot. (And keep an eye on for even more design inspiration from the festival later this week.)

YSL Beauty Station

Absolut Planet

BMW’s #RoadtoCoachella

HP’s Antartica Dome

Instagram House

American Express Card Member Lounge

American Express Platinum House

Marriott Bonvoy Lounge

YouTube’s Artist Lounge

Adidas Sport Club

Calvin Klein’s #MyCalvins House

Republic Records Class of 2019 Celebration

NYX Professional Makeup’s Glitter Trip Lounge

Create & Cultivate Desert Pop-Up

Ace Hotel’s Desert Gold

The Zoe Report’s ZOEasis

Aston Martin and Waldorf Astoria Activation

Amazon Prime Video’s Guava Island Premiere

Bootsy Bellows Pool Party

TAO x Revolve’s Desert Nights

CÎROC Summer House

Deep Space’s Deep in the Desert Party

Amazon Lockers

Neon Carnival

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