Corporate events include conferences, client events,
internal meetings, parties, and team building events. It can be a one-day event
or a week-long conference. However, making the event interesting is not an easy
With big cities such as London, New York, and others hosting corporate events every month, event
planners need to find new approaches to ensure attendees are engaged and
entertained. Traditional methods cannot bring back life to corporate
Since it is easier for someone to stick to old
approaches than inventing new ideas, engaging a professional planner might be a
good action. Professional planners know the best strategies needed to make the
event engaging. If you are looking for ways to make your event a success, here
are a few ways you can use.
How to bring life
back to corporate conferences
1. Invest in
theme and presentations
One way to bring life back to a corporate event is
inventing in the theme, branding, graphics, and presentations. Whether it is a
smaller meeting, something smaller, or a big event, these are the things that
will make your corporate event interesting.
A good theme will keep your attendees connected and
happy. So, the overall theme needs to be dynamic and unique. It should describe
your event and be attractive to keep your guests interested in the occasion.
Also, the presentations need to be engaging, entertaining and based on the
event. Besides, ensure there a proper arrangement of the tables, chairs,
podium, speakers, and other elements of the event.
2. Have more
entertainment and less talk
Finding speakers for your corporate event is a nice
idea. However, the speaker should not take a lot of your time. Fortunately,
there are many ways you can send messages to your guests without delivering
long speeches. For example, you can use social media, videos and other
techniques to deliver messages to your attendees.
All your attendees need to feel engaged from the
beginning to the end. Therefore, look for new ways that your audience can
participate in. For instance, you can provide a unique experience through
games, food tasting, or have a unique strategy where people can be able to
share their experiences.
3. Use technology
Technology has changed the way we plan and attend major
events. Today, brochures, mailing lists, and other traditional strategies are
no longer in use. Uses of the internet and other developments have dominated to
bring life to corporate events. For example, Twitter, apps, Facebook, and other
social media platforms allow event organisers to promote specific events to a
particular group of people.
The technology has also brought VR and AR. Both VR and
AR leave your attendees with smiles on their faces. It is a technology that can
bring the guests together, start discussions, and make the event memorable. You
can also use the VR experience to have a fun atmosphere at the event and get
attendees to feel energized. Most conference organisers in London and other
major cities are already using and reaping the benefits of the virtual world.
4. Have an
Another way to bring life back to a corporate conference
is having an activity-based event. This will add team spirit among the
attendees and bring a social atmosphere. For instance, you have mini
breakout-sessions and include games such as bowling, video games, and other
indoor sports games.
You also need to have strategies to ensure every guest
participates in the event. Help them feel welcome and connected. Keep in mind
that your corporate conference will be successful if everyone feels engaged.
Therefore, you need to make sure you are innovative enough to keep all
attendees involved. In addition, you should appreciate your guests attention
and ensure their time is not wasted.
Today, a corporate conference has to be interesting and
engaging. If you do not craft appealing strategies, you will have a hard time
enticing people to show up, or take anything away from the event. So, from the
theme and presentations to the venue and activities, you need to be more than
One simple way to make a conference interactive is to
understand what your attendees expect to get from the event. Using technology
is one of the best ways you can engage and bring life to your corporate event,
while also standing out from the crowd! It is simple, affordable, entertaining,
and very engaging.
Paul Campbell is the founder and directors of the Purple Patch
Group, a business that started life as an event agency in London
over ten years ago. Through years of live events experience on both sides of
the fence, managing them, and sitting front row, Paul and fellow other director
Holly created the Presentation Experts aswell. Through Purple Patch Group they develop
corporate events and conferences for brands and companies who are looking for a
reliable, but innovative event agency!