When it comes to virtual events like conferences and webinars, looks matter. That’s why cultivating a consistent, appealing aesthetic for your event graphics is key to virtual event success. The good news is, you’re in complete control of how your event is presented, from the platform it’s hosted on to the graphics you use to market it. Even better, it’s not hard to master. Read on for our virtual events best practices for imagery, graphics, and more.

Create a custom banner

Start your graphics glow-up with a custom banner for your event website. Once you make one, you can use it at the top of your event page or on your Eventbrite listing. Use it for virtual event marketing by showcasing it on your social media pages to share important information about your event.

An effective event banner should incorporate color to attract viewers’ attention. Keep the text to a minimum so that it’s easily scannable and digestible. Just focus on adding the main details about your event on the banner — this might include the event name, date, time, and platform.

Check out these three free ways to create a custom event banner for your next event.

Design a customized, coordinated graphics set

Use your event banner as inspiration for a customized and coordinated graphics set that you can use for event promotion and more. Select a core color palette and font style for your graphics to create a cohesive look. These graphics can answer frequently asked questions, provide important details about your event, or deliver reminders about registration deadlines.

Start a virtual event image collection, too. Include photos you can send in email campaigns, post on social media, and include on your Eventbrite page. Use them in post-event blog posts as well, where they’ll give attendees of your next event something to look forward to.

Learn how to promote your event with our Event Marketing Guide.

Create an engaging slide deck

If your virtual event has featured speakers or a panel discussion, you might be considering a slide deck. Be careful though — slide decks may be helpful to presenters but they’re often overused and lack the visual interest to keep participants engaged. If you do choose to use slides, consider them an outline of the presentation, not a transcript of it.

When designing a slide deck, make each slide a brief overview of the topic. Incorporate relevant images like charts, graphics, and photos that will supplement the presentation. And never just have presenters read off slides — instead, let the talking points and images on the slides inspire a more robust conversation during the virtual event.

Put a background behind your speakers

Another way to create a cohesive look at your virtual event is to standardize the virtual backgrounds behind your speakers, particularly if they’re joining the stream from their home or office. Distracting backgrounds can diminish the impact of your speakers’ messages. Create a standard virtual background that you can share with presenters for use during the event.

Consider using the same color scheme you selected for other event graphics, or add your event logo for a customized touch. Not sure where to start with custom backgrounds? Check out our webinar with mmhmm on their custom background offerings.

Identify your speakers with onscreen graphics

Add onscreen graphics to identify speakers and provide key information. Lower-third graphics that give the speaker’s name and title ensures attendees always know who’s talking. This simple addition provides important information about your speakers without diminishing the visual appeal of your virtual event. Consider adding information like social media handles and hashtags, too, which can boost the online presence of your event and keep the conversation going even after the session ends.

Distribute a companion guide

While you can include some information on the screen during your event, you don’t want to overload the screen with too many graphics that might distract your viewers. Supplement your event with a companion guide that provides additional information for participants. Include information like speaker bios, contact information, sponsor details, and any other content that creates a more engaged and informed audience. You can distribute this guide via email to attendees before the event or add it to your landing page for easy access.

Ready to take your virtual events to the next level? See how Eventbrite can help you host virtual events with style and ease.

  • Was this article helpful?
  • yesno

Leave a Reply