When you’re just getting started managing events, you choose the tech you’re used to. At first, you simply need a way to capture and track basic attendee information. An online form program is free to use — critical for event creators on a tight budget. You may even have been shown to Google Forms and learned how to create a Google event form for registration in the past.

But collecting your event registrations with Google Forms can quickly turn into chaos as your event grows. Your registration needs get more complex, and generic forms quickly prove to be an inferior tool.

Even if you’re used to creating Google event forms for registration by now, you may be faltering in ways you’re not aware of — and your ticket sales and time management are likely hurting as a result. Here’s why.

Tools like Google Forms were not designed for event registrations

Tools like Google Forms were not built with event creators in mind. They’re meant for much simpler tasks, like gathering satisfaction surveys from customers. These tools have limited functionality, and may not be capable of more important jobs you’d like them to do. When you need to request payment or exchange bank data with attendees, for instance, you have to follow up with them individually over email or the phone.

With the recent implementation of General Data Protection Regulation (GDPR) and other global and national regulations governing the exchange of personal data, you must be cautious about what you share or request over email. You’re putting yourself at risk for a data breach or legal issues. At the very least, managing event registration this way takes a lot of your time.

Generic online forms don’t process payments

If you’re using an event RSVP Google form for event registration, your payment-processing headache doesn’t end there. A Google event registration tool doesn’t process payments, so you have to find other workarounds and process them manually.

As your event grows, this becomes increasingly time-consuming and opens you up to making mistakes. You’re trying to comprehend cross-check bank deposit voucher information with the names of subscribers. Or counting those who’ve registered versus those who’ve actually made a deposit. It’s a laborious, manual process where something is bound to go wrong.

An online form doesn’t give you a landing page

An event registration Google form can be sent to your attendees — but from where? You need an event webpage to promote your event. Since Google Forms don’t include this functionality, however, you’ll need to create your own. You’ll end up with another project on your plate, and a disconnected web experience for users as they navigate from your website to a Google Docs sign-up form.
Patching together your web presence this way has a negative impact on your brand. If potential attendees see you’re working with a Google Forms event registration template, they’ll view your marketing efforts as those of an amateur. In turn, they may lose some faith in your event. And at any rate, it’s a lot more work for you, taking you away from crafting the best event.

No registration form includes marketing tools

If you want to send an email to your mailing list announcing registration or other details of your event, you have to use your own inbox or sign up for another third-party email service. A Google RSVP form doesn’t integrate with Facebook either, so you have to manage your efforts on the social platform separately. Suddenly, you end up doing far more than what your job description entails.

An online form doesn’t let you sign in attendees quickly

On the day of your event, you have to print out your attendee list, bring it with you to the site, and manually check in each participant by flipping through the pages with pen in hand. This isn’t an ideal way to check-in attendees, and can rather clog up your entry queue pretty quickly. This could burn you out before people even get in the door, and heaven forbid you lose the printout.
There are also other free tools that are designed to support event creators specifically.

Eventbrite takes the hassle out of event registration

Eventbrite’s platform is made for event creators and remedies the issues you could be facing in strategic ways:

  1. It’s designed for event registration exclusively, so it contains all of the functionality you need to properly register attendees for your event, including taking payments and keeping information secure and compliant.
  2. Your list of attendees is matched to your payment information so that you don’t have to manually assess who’s paid and who hasn’t.

  3. It gives you an event web page you can use as your marketing anchor for all your other efforts. Ticketing happens right from that page — no need to send anyone to a separate form elsewhere.

  4. Integrations with email and social media platforms, such as MailChimp, Facebook, and Instagram make it easy to organize all of your communications and marketing without having to manually manage multiple, disconnected efforts.

  5. Best of all, at the event, you can check in your attendees from the Eventbrite Boost app for contactless entry (or print out a list easily from Eventbrite, if you prefer pen and paper).
It’s easy to switch to Eventbrite, whether you’ve outgrown Google Forms already or see that the writing’s on the wall to make a necessary change. Create your next event on Eventbrite today.
  • Was this article helpful?
  • yesno

Leave a Reply