Virtual event promotion

? The Best of the Best:

✨ We’ve got a very special offer for you this week! The moment you have all been waiting for: The Virtual Event Budget Calculator is here!


I don’t even know what to write about anymore…

During each week, I passively observe my surroundings and patiently wait for something to happen that warrants being shared in this intro section of the newsletter.

Sometimes it happens early in the week. Sometimes it doesn’t happen until Sunday night at the final hour. But usually, something happens. Something that strikes me as interesting or something that is just begging to be written about.

During this time on a Monday, I usually reflect on that thing and attempt to conjure up an introduction that is witty and charming to share with you all.

… However this week, the “thing” never came.

My life is now a series of the same few activities performed over and over. Last week, these activities included finishing a puzzle, watching Schitt’s Creek on Netflix, staring out my window, reading various books (Emma, Ready Player One, and now Little Fires Everywhere), and perfecting my skincare routine.

And that’s about it. No profound thoughts. No mind-blowing observations.

This upcoming week, I promise I will find something that ignites an intellectually stimulating conversation. But thank you for allowing me to talk about not having anything to talk about (very meta). Thank you for allowing me to be human and off my game. I feel like we are all a little off our game, no?

The constant support I have gotten from the Weekly Soundcheck subscribers (Weekly Soundcheckers? Checkers? If you have a good name for yourselves, let me know) has been incredible!

I love sharing our interests, swapping stories, and building relationships with each other. I hope you all have a great week! Without any further ado…

Here is the Weekly Soundcheck!


? You have your virtual event planned and ready to go… but how do you promote it? (12-minute read)

Promotion is vital when it comes to getting people excited about attending your virtual event. You have to build anticipation so that people feel like they are missing out if they don’t log in and participate! But you might be asking, “How the heck do I get someone excited to sit at their computer?” Well, that’s why we came out with a graphic guide to show you exactly how to promote your virtual event!

✨ Articles and resources


? Did you know Endless can help convert your in-person event into a virtual one? (see what we do)

We have been doing virtual and hybrid events for a while now. We are here for you if you need your event to be converted into a virtual one. If you are overwhelmed and don’t know where to start, we’ve got you.


? Events have changed and so have attendee’s expectations (45-minute listen)

Our world as we know it has changed. This industry that we are navigating is not the familiar landscape that we have grown accustomed to. No one knows what the other side will look like, but we have to expect that so many aspects of our industry will change. The Brew Crew specifically focused on how the coronavirus will change your attendee’s expectations.

✨ Related articles and resources


▶️ Latest shows and podcasts


? Upcoming events

April 23rd – 9 am PST – Will is participating in an MPI summit with Nikole Fridenmaker, Christine Couvelier, and Brandt Krueger where they will discuss the topic: Content May Be King – But How Well It Is Delivered Can Make Or Break Your Event

✨ April 23rd – 11 am PST – Will is joining Carina Bauer, Stacy Fontenot, and Lori Wildman to discuss Adapting and Evolving Your Events in an Ever-Changing World

✨ May 19th – 10 am PST – Will is hosting a webinar with Brad Langley and Steph Pfeilsticker about Mistakes To Avoid When Going Virtual


?Silly Scientific Findings

So last week I shared a picture of Karmen’s pup because I subscribe to the idea that animals make our lives better and more exciting. Well, this just takes that idea to a whole new level…

An animal sanctuary in Silicon Valley will let you Invite a llama or goat to your next corporate Zoom meeting or video call for under $100!


My team better watch out! I just got my stimulus check so I am armed and dangerous. ??


? Last couple of things for ya!

We haven’t promoted it in a while, but if you want to stand in solidarity with your fellow event professionals, join our Event Profs Slack Group!

Also, Will and some familiar faces participated in an Event Hack 2020 last week! It was a ton of fun, so I wanted to share the link to watch it on demand.


Have a great week!

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